I build marketing systems that get businesses noticed — from campaigns and content to customer experiences and custom-built tools. Part marketer, part creative producer, part builder: I find the friction and ship the fix, for venues, restaurants, and local businesses across South Florida.
Running digital marketing campaigns since 2012 — but really, I build the systems behind the growth. Paid media, email/SMS/app lifecycle campaigns, content systems, creator partnerships, and reporting that talks revenue, not vanity. I shoot my own camera and drone footage, and when a business hits operational friction, I build the tool that fixes it — websites, apps, and internal systems included (this site among them). Bilingual by default, AI-native by habit.
→ work featured here spans my career & my agency, Be Noticed Media
the flagship client ↓
Full digital ownership of a major South Florida entertainment venue — paid social & Google campaigns, email/SMS/app-push lifecycle marketing, video and photo production, bilingual content systems, and weekly revenue reporting to ownership. I also build the guest-facing tech — including a live mobile bingo viewer that mirrors called numbers to players' phones by QR. A co-author tagging strategy during Miami Music Week drove a 785% month-over-month jump in Instagram views, and high-value creator collabs became an always-on engine.
ads + video + social + google — all of it.
the residents — 19.8k & climbing
Full-funnel paid media through Meta — planning, creative, audience strategy, and performance optimization across always-on and event campaigns, on a $60,000/year managed budget.
New slogans and refreshed positioning — más que un casino — plus a redesigned new-member experience flow built to lift retention visit after visit.
The owned-audience engine, run in-house: email campaigns to a 22,000-strong active list, SMS, and mobile-app push reaching ~8,000 guests — a weekly lifecycle calendar of promos, events, and win-back touches sent to the right guest at the right time.
An in-house creative production department — professional video, photography, drone content, digital signage, and commercial-ready creative assets, all produced internally. No outside production house.
on the ground ✦
content engine
MMW energyPaid + organic stitched into one snapshot, delivered weekly and read against revenue. Real top-line numbers from the May 2026 promotion cycle (partner details redacted):
tacos echos con alma!
TikTok and Instagram ads, Google management, and full Instagram management for a Pembroke Pines taqueria — plus a new-member strategy built to turn first-time orders into regulars. And when a fire shut the truck down, the content became a lifeline: our footage was featured on 7News, and a community fundraise put a brand-new truck on the road.
from the truck wrap to the ad account — to the comeback →Built a content-and-ads system tuned for a micro budget — every dollar earning local reach. It punched far above its spend, generating 400+ direct customer interactions ("we're coming in") and a wave of new local visibility across TikTok and Instagram.
Built the brand's feel from the ground up — the food-truck wrap design, the menu design, and the ongoing messaging that keeps the voice consistent everywhere the brand shows up.
al pastor, no filter
content that sells itself
ad creative, in-house
the truck wrap, in-house ✦Built the brand identity, digital presence, and graphic design from the ground up — then ran the promotional strategy and customer-engagement initiatives that sustained visibility through the pandemic: weekly engagement-heavy promotions, specialty pizzas, and home pizza-making kits, amplified through creator partners like La Jama TV.
logo → strategy → survival → growth
designed this one myself ✦
chef coley, mid-flight
the product.
specialty pies = engagement
la jama tv collab ✦When a business hits operational friction, I don't just market around it — I build the fix. A few of them:
bingo viewer · live game mirror
restaurant ordering · liveA live bingo companion site that mirrors called numbers to players' phones by QR — extending the in-person game to every screen in the room.
↗A custom digital engagement platform built to boost player participation and accessibility.
An Excel-based balancing and reporting system that streamlined nightly cash reconciliation and cut closing errors.
Designed and launched digital ordering experiences that simplified online customer transactions.
↗Built and launched a directory connecting couples with Florida wedding venues and vendors — a searchable, lead-generating platform from the ground up.
↗Contributing to a mobile app focused on communication and speech clarity — serving an international user base.
Practical automation and AI workflows that improve customer engagement and operational efficiency.
Open to full-time, fractional, and contract engagements.